Improve Client-Company Relationship in Marketing

A marketing agency is a company that provides services related to the marketing mix, which includes communication, price, product, and sales. They assist businesses with the development, design, and implementation of marketing campaigns. All three steps are handled by full-service firms. In Malaysia, there is KL’s top digital marketing agency

KL's top digital marketing agency

However, marketing agencies are sometimes confused with advertising agencies. These, on the other hand, are solely concerned with communicative campaign elements such as commercials, TV spots, and web advertising, among other things. Some ad companies even specialize in a more specific niche (for example only digital communication). 

How To Improve Communication With Branding Agency 

During The Initial Process, Set Expectations 

Your basic service agreement, like everyone else’s, has most likely been amended and iterated over time. Whatever the stage of development, one constant remains: the contract must be used to define expectations. The recommendation was to avoid including metrics guarantees in your contract. 

When reaching out to KL’s top digital marketing agency make sure to tell your expectations to them. 

Make Use Of Collaboration Software or Apps

I’ve never encountered someone who enjoys receiving yet another email, and our clients are no exception. Consider using a collaboration platform like Slack, Microsoft Teams, or the soon-to-be-relaunched Google Hangouts instead of interacting through an overburdened email. This isn’t only for texting. They offer apps that connect to your document storage for file inspection and can even send out scheduled KPI reports automatically.

Ensure That Everyone Is On The Same Page.

Some agencies give their clients access to their project management techniques and tools so that they may connect with our team directly. When everyone utilizes the same tools, you can form genuine and open relationships with your customers. Focus on “insights” rather than “finding that email” by being extremely structured and compulsive about how you interact electronically — including shared folders and standardized file naming techniques — so you may focus on “insights” rather than “finding that email.”

Accept Active Listening as a Way of Listening.

KL's top digital marketing agency

Instead of merely talking and presenting, get concerned with active listening. You may hear a customer’s issues, stresses, and requirements through listening, and this will reveal difficulties you can fix for the client. On a client call or in a meeting, too often, teams want to brag about how clever they are rather than asking outstanding questions and paying attention to the responses.

During a Preliminary Meeting, Discuss Specifics.

When you treat someone like a “number” or a “position,” it’s easier to lose touch and have more unfavorable encounters. During first encounters, I frequently do an activity in which we discuss something trivial, personal, and interpersonal. The first is simple; the others are considerably more challenging, but they highlight the significance of deeper connections and sharing.

Make an Effort To Comprehend Where Your Customers are Coming From.

Then, understanding is the foundation of communication. We promote and enable spending a lot of time with clients, such as working together throughout the day and having dinners together, preferably at the client’s workplace. In addition to that, you’ll understand where your clients are coming from after you gain a sense of their day-to-day pressures. It is simpler to communicate when you have that background. When you have information for the message you are hearing, you listen better.

P/S: Reach Out To KL’s Top Digital Marketing Agency

Sometimes, We Must Effectively Negotiate The Pivot.

KL's top digital marketing agency

Clients can change their minds at any moment. It’s just one of the realities of working at a marketing agency. You send a proposition, have a phone conversation, and everyone appears to be on the same site the customer decides they want something entirely different.

Your customer paid you to be the expert, after all. Don’t be scared to push back in time and make them consider whether or not the pivot makes sense.

Once you’ve formed an informed and considered opinion about the pivot, stick to it.

Remember, it is our responsibility as agencies to enlighten our clients. Clients frequently make requests without considering how much time and work they would demand. It’s OK to explain your procedures to them.

It Shouldn’t Be Necessary For Us To “Hunt” Our Clients.

In a workday’s limited time, agencies have far more important work to perform than chasing down customers for feedback, catch-up calls, and other forms of contact.

By putting down principles like the ones below, you may prevent hounding your client—or vice versa: Updates on the general situation: Friday emails detailing the week’s successes and plans for the next week.

Reviewing the content:

  • Inquire about the client’s preferred method of providing feedback (tracked updates in a Word document? (Can we talk on the phone?) and make plans appropriately. 
  • Reports and statistics: Provide your customer with all of the data in complete reports, but only the most pertinent bits.
  • Dashboards and campaign wrap-ups: Hold a meeting or conference call to go through the dashboards together, and send them out right before the call so you can give context and create the tone. 

Your Team Should Be Empowered

The natural impulse of clients is to get to the top of the totem pole. To increase client-team communication, the greatest thing you can do as a leader is to stay out of the way. Give your staff the authority to lead client engagements by giving them your vote of confidence and support in your own client interactions.

Hold Weekly Conference Calls

As a digital PR firm, we communicate with clients via email on a regular basis. However, regardless of how frequently you connect by email, you must make a weekly phone call. This type of call allows people to discuss openly about what happened the week before and what will happen the following week. Because mail has no tone, it’s always better to have a phone call on top of all your other digital correspondence.

To Sum Up

All of the tips stated above are some of the things that could be done easily. It’s critical to present your marketing results in a professional-looking, clear, succinct, and useful report, so choose the right reporting solution for your purposes.

Leave a Comment