SEO marketer sounds cool and all. People perceive their job as a hunt for few keywords here and there, optimized title tag, fancy words, good content, and all set. But that’s a much-simplified explanation of the true nature of their job.
SEO marketing is a subset of digital marketing. Digital marketing needs SEO to survive, improve brand awareness, increase exposure and be right in front of your customers. And where exactly are your customers? They are on the internet. More specifically, they are in the google search query, searching on random words. The purpose of the SEO marketer is that upon these random keywords in the search query, your business shows up on the first page.
SEO packages may be expensive. Ofcourse, the work is anything but easy and it’s time-consuming. Many perceive SEO strategies to work like magic. Instantaneous and sudden. But the harsh reality is that SEO strategies take time to work and it is in the hands of talented, savvy SEO specialists to make it work.
The work of a good SEO marketer may lead to your first 100,000 readers or even the first 100 customers for your business. It can lead to your dream of landing on the first page of google and becoming relevant in the world of search engines.
Savvy marketers have a way of making you believe that SEO marketing is easy. That the SEO specialist’s career path is just filled with roses and flower beds. The pay of a specialist is exciting and thrilling, but the work? Definitely not a walk in the park that some describe.
The work is technical, rewarding, and challenging (all in one). You may need a little handsy knowledge of programming languages, a lot of patience for the evolving world of keywords and algorithms, and tenacity to chase where the leads are.
Markets may need to take a second or two to break your illusions of the SEO marketing world. The day in the life of an SEO marketer and their tasks may be all you need to learn about what’s the myth and what’s the truth.
Let’s take a look at what the daily tasks and challenges of an SEO marketer compromises of!
An SEO marketer and a specialist, whether they work for themselves or for a company, have some common tasks they do every day. They spend an excessive amount of time polishing up their technical and analytical skills with these tasks.
- Keyword Research
Keywords are the first things that come to our minds when we do SEO marketing. Keywords are incredibly crucial in the world of SEO. Keywords are what lead the person to a site. The more relevant the keyword in your content, the more you show up on the search engine. This is a constant in Google’s current algorithm and other search engines as well. Hence, keyword research is a major part of the search engine optimization strategy.
An SEO marketer may start their day by obtaining the main keywords to focus on. Keyword research is dependent on many different factors. Combined with the competitiveness of the keyword, the rich value, relevancy, popularity, ranking difficulty determines the keywords to focus on.
When an SEO marketer does their keyword research, it helps the rest of the marketing team to build their content around these keywords. The more insight we have into these keywords, the more we can understand how to relevantly fit the keyword into the content strategy. An SEO marketer understands that it is not the keyword itself that is important to the strategy. But the usage behind it. How are we going to implement it on our site? Or social media? Or the video description or the meta description.
Researching into the search queries and relevant keywords also helps an SEO marketing plan the content they may dedicate for the rest of the week or the month. There is no sure-fire way of determining what works and what does not. In the SEO world, the results and the equations are constantly changing. The popularity, search volume, and competitiveness of keywords also change.
- Performance Analytics
We have covered the importance of research. Now let’s take a look at the analytics. How well is your SEO strategy performing? Is the keyword ranking? Is it delivering results? Where is your site ranking? How is the landing page performing? Is it getting any traffic? If so, where is it coming from? What triggered the traffic? An SEO marketer looks at performance analytics to uncover these answers and develop reliable insights from the analytics.
- Link Building
Search engines don’t care about how much praise you have for yourself. They don’t only listen to how relevant your keywords are or how rich and valuable your content is. In fact, google crawls through thousands of sites to see what others have to say about you. What are the praises? How many times you have been linked by other bloggers and websites. It is like a mini popularity contest. It is about how much others mention you and how relevant you are according to google.
As SEO marketers, it is their daily task to obtain backlinks as much as they can. They have to constantly reach out to other influencers, bloggers, and major websites to get backlinks. Backlinks don’t necessarily have to be clicked by other people constantly. But when these backlinks exist, search engines recognize your site as important.
- On-page optimization
The on-page content refers to the content that is on your website. It refers to the actual content that’s written on the pages, the title tags used, the meta descriptions, the HTML source code for the content, and so on. Why are these on-page factors important to an SEO marketer?
An SEO marketer spends their time optimizing the on-page content to make sure google deems your page as relevant to the search query. There are some unchanged crucial points of on-page content an SEO marketer should never forget. The web page must contain the same keywords in the search query. More often than not when the title tag also contains the keywords, google brings you one step closer to the first page. There is a high correlation between keyword relevancy in your HTML and ranking on the first page of google.
But that’s not all it matters. On-page optimization is also about making sure your web pages have quality UX design, optimized for mobile and PC, relevant internal linking, and a proper URL strategy. The bounce rate, dwell time and mobile responsiveness is also important to the on-page SEO.
Ready to start your dream job as an SEO specialist? The career path is challenging to say the least but it is an exciting path. No day is the same and we are in for a lot of turns and crosses along the way.
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